中文版

Bachelor Program Introduction 

I. School Introduction

New Western University Asia-Europe Campus is an oversea campus of New Western University inAsia-Europe, New Western University is a private university with a long history in the United States, its predecessor dates back to the last 20th century, the school's original name Western University, is one of the most prestigious institutions of higher education in the western region of the United States. Since its founding, the university has been committed to providing high-quality education and training opportunities for students from around the world, and has produced a large number of outstanding talents who have made important contributions to the development of science and technology, culture and education, economic construction and the progress of human civilization. In 2018, Western University has an unprecedented historical opportunity to establish a new diversified international board of trustees, and in line with the development of trends and tendencies, the Western University changed its name into New Western University (NWU) in the United States. In the same year, after approval by the California Department of Higher Education, NWU moved its campus to the beautiful city of West Covina, which is not only the 2nd most comfortable summer city in the USA, but also one of the top 50 cities in the USA for board games, with a beautiful new campus and a great atmosphere for learning.

The New Western University Asia-Europe Campus was established to strengthen NWU's partnerships with leading universities and companies in the Asia-Europe region, and to further expand students' international horizons through strong alliances between academic institutions. In addition, NWU Asia-Europe Campus focuses on the introduction of international teaching resources and advanced education models, and has established good cooperation with world-renowned universities in the UK, Singapore, Malaysia, China and Japan, creating a good international teaching environment and learning atmosphere for students. New Western University Asia-Europe Campus not only promotes multiculturalism and multilingualism, but also provides students from different regions with tailor-made study programs and environments, as well as opportunities for exchange, further study and paid internships abroad. 

II. The application period

From now on

Note: Applicants must submit their applications and pay the application fee within the New Western University Asia Campus Student Application System (link) by the deadline.

III. Tuition

(1) Chinese language undergraduate program (180 credits for graduation)

Arts, history and philosophy majors

Science, engineering, agriculture, economics, management, education, law majors:

Medical and art majors

(2) English-teaching undergraduate majors (180 credits for graduation)

Note: Please refer to the undergraduate admissions catalog for information on specific major tuition rates and major application requirements.

(3) Payment:

Applicants can pay the application fee and tuition online within the New Western University Asia Campus International Student Application System (link). If online payment is not available, the application fee must be remitted to our designated bank account (information listed below) and a copy of the remittance voucher must be uploaded to the application system.

Account: New Western University

University Address: 1050 LAKES DRIVE SUITE 225, WEST COVINA, CALIFORNIA, U.S.A CA91790

Account number: 3251 6021 8433

Account Holder: Bank of America

Swift code: BOFAUS3N

Remittance message: undergraduate + program major +student name in pinyin

IV. Qualifications for application

1. Comprehensive requirements for undergraduate applicants:

Under 25 years of age, in good physical and mental health (no infectious diseases or physical or mental illnesses that would interfere with normal study), and of good conduct. Have a valid passport and have graduated from high school (those who have not graduated at the time of application must provide proof of pre-graduation and must obtain a high school diploma no later than the date of admission).

2. Nationality requirements: conform to the provisions of the Ministry of Education's Education and Foreign Affairs Letter [2020] No. 12 (link).

2.1 Residents of China (Mainland), Hong Kong, Macau and Taiwan who immigrate to a foreign country as international student applicants must acquire foreign citizenship by April 30, 2019 and have a record of actual residence abroad for at least 2 years from April 30, 2019 to April 30, 2023 (actual residence abroad for 9 months in a year can be counted as one year, with entry and exit stamps (as allowed).

2.2 If the applicant acquired foreign nationality at the time of birth in a foreign country and both parents are Chinese citizens at the time of birth, or if one of the parents is a Chinese citizen, the applicant's parents (Chinese citizen) must have acquired permanent residence in a foreign country before the applicant's birth, and the applicant must have a record of actual residence abroad for more than 2 years from April 30, 2019 to April 30, 2023 (actual residence abroad for 9 months in a year) (One year can be counted as one year, based on entry and exit stamps).

3. Language Proficiency Requirements:

3.1 For majors that taught in Chinese, applicants are required to provide their HSK scores, please refer to the Chinese Language Undergraduate Admissions Catalog for specific requirements; students who have been taught Chinese as the language of instruction in the required courses at the secondary education level (junior high school and high school) are exempt from the HSK.

3.2 No Chinese language proficiency is required for English-taught majors. If you are a non-native English speaker, you must provide proof of TOEFL/IELTS or other English language proficiency. TOEFL MyBest transcripts are accepted.

V. Materials to be provided at the time of application

Applicants must visit the New Western University Asia Campus International Student Application System and clearly complete and upload scanned copies of the following original or notarized documents as required:

1. Individual passport.

2. High school graduation certificate. Recent high school graduates will be issued a certificate of expected graduation by their school of study, and must submit the original high school graduation certificate or a notarized document upon admission.

3. Transcripts of all courses taken at the high school level.

4. Language proficiency test results. HSK level certificate for Chinese-speaking majors. Applicants for English-medium programs must provide proof of TOEFL or IELTS scores or other evidence of their English proficiency (native English speakers are not required).

5. Two letters of recommendation from high school teachers. Signed by the recommender with contact number and Email.

6. Personal statement within 800 words, including personal study experience, reasons for application and personal strengths, etc.

7. High school level subject competition award certificate (if any)

8. Those who were originally Chinese citizens and later joined foreign nationality must submit (1) proof of Chinese nationality or household registration cancellation; (2) proof of joining foreign nationality; (3) entry and exit records from April 30, 2019 to April 30, 2023.

9. Applicants who acquired foreign nationality by birth in a foreign country and both or one of their parents is a Chinese citizen are required to provide (1) proof that the applicant acquired foreign nationality by birth; (2) proof of permanent residence of the applicant's parents (Chinese citizen party) in the foreign country before birth; (3) entry and exit records from April 30, 2019 to April 30, 2023.

10. Applicants who have not reached the age of 18 by September 1, 2023, must submit (1) a guardianship guarantee (download), and the guardian must be an adult residing in P.R.C; (2) a notarized power of attorney for guardianship entrusted by the applicant's parents.

Notes:

1. Applicants can apply with standardized test scores such as SAT/IB/GCE A-LEVEL/ACT/STPM/GED/UEC or college entrance test scores from the applicant's home country. If only transcripts from your high school are provided, it is recommended that you also provide the relative rank or percentage of the applicant's high school.

2. All of the above application documents must be in Chinese or English, and notarized translations of other language texts are required.

3. Please do not mail paper copies of your application materials or send them via email. Paper copies of your application materials or applications sent via email will not be reviewed and processed.

4. The school may request additional documents or conduct a video interview with the applicant depending on the situation.

VI. Selection methods, admission and notification

1. The school will determine the list of pre-admitted students in batches based on a combination of factors such as high school grades, language proficiency and (video) interview, etc. Applicants can visit the New Western University Asia Campus International Student Application System (link) to check the application results.

2. Pre-admitted students should login to the application system to pre-pay the tuition fee for the first academic year within the time specified by the university. If online payment is not available, you must remit the tuition fee to our designated bank account (see this page) and upload the scanned copy of the remittance voucher to the application system. Students who fail to prepay tuition fees within the specified time will be disqualified from pre-admission.

3. The university will issue the letter of acceptance and the visa application form for foreign students to come to China after the university confirms the receipt of the prepaid tuition and publishes the academic calendar for the new academic year.

Special reminder:

1. Please be sure to accurately indicate the application number and name of the student applying when remitting the money.

2. The school only reserves places for students who have paid the first year of tuition in advance. If a student abandons enrollment at the school for personal reasons or withdraws from the school after enrollment, resulting in a vacancy in the number of places accepted by the school, the first year of tuition paid in advance will not be refunded.

3. If a student who has been admitted to the school is disqualified by the school because he/she fails to meet the school's conditions for registration at the time of enrollment, the tuition fees paid in advance will not be refunded.

VII. Check-in and registration

1. Accepted students must report and register at the school strictly according to the time specified in the admission notice. Those who fail to provide the appropriate certificates will be disqualified from enrollment.

2. Start of school registration at the end of August or the beginning of September 2023, the specific date is subject to the Admission Notice.

VIII. Medical insurance

Fee: RMB 800 Yuan/year.

According to the regulations of the Chinese Ministry of Education, international students coming to our university for one semester or more must purchase comprehensive medical insurance in mainland China as a requirement for their registration for the new semester. Students who do not have the required comprehensive medical insurance at the time of registration will not be registered.

You will be notified of the insurance policy before registration. Please follow the instructions on the notice to apply for insurance at that time.

IX. Accommodation arrangements

For accommodation information, please see the Study in School section on the home page of the School of International Education website (link). Please see separate notice for specific accommodation arrangements. Students are responsible for their own expenses.

X. Contact

Correspondence address.

Zip code:

Phone: Phone 1 (Chinese language teaching program)

            Phone 2 (English-taught majors)

Emai: Mailbox 1 (Chinese teaching majors)

          Mailbox 2 (English-taught majors)

Fax (Fax):

Website: http://www.nwu.edu.gl

Strategic Marketing

I. Introduction to the discipline

Strategic Marketing is a general higher education undergraduate program, which belongs to the Business Administration category.

This major cultivates professionals who can adapt to the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master the basic theoretical methods of management, economics, marketing and professional marketing skills, and have the ability to use relevant knowledge to identify, analyze and solve practical marketing problems, and can engage in marketing research, marketing planning, advertising planning, sales management and other marketing business and management in profit-making and non-profit organizations. The students will be able to engage in marketing research, marketing planning, advertising planning, sales management and other marketing business and management in profit-making and non-profit organizations.

II. Training objectives

To cultivate applied, complex and innovative talents who practice socialist core values, have a sense of social responsibility, public awareness and innovation, adapt to the needs of national economic construction, have humanistic spirit and scientific literacy, master modern economic management theory and management methods, have international vision, local sentiment, innovation, team spirit and communication skills, and are able to engage in economic management in enterprises and institutions, administrative departments and other organizations. They are capable of working in enterprises, public institutions and administrative departments.

Graduates are expected to acquire knowledge and competencies in the following areas:

Knowledge requirements

(1) Fundamental knowledge: Students must be proficient in the theory and methods of basic disciplines such as mathematics, statistics, and economics.

(2) Professional knowledge: Students must systematically master the theoretical knowledge and methods of management, organizational behavior, accounting, financial management, marketing, entrepreneurship, and other professional knowledge and methods of business administration, and master the theoretical frontier and development of this discipline.

(3) General Knowledge: Students are required to take general knowledge in philosophy, sociology, psychology, law, science and technology, language and literature, health and arts, and career development. [6]

Ability requirements

(1) Knowledge acquisition ability: able to use scientific methods to acquire knowledge through the classroom, literature, network, internship practice and other channels; good at learning and absorbing others' knowledge and constructing their own knowledge system.

(2) Knowledge application ability: able to apply management theories and methods to analyze and solve theoretical and practical problems.

(3) Innovation and entrepreneurial ability: strong organizational and communication skills with exploratory and critical thinking skills, and continuous attempts at theoretical or practical innovation.

Quality requirements

(1) Ideological and moral qualities: study hard to master Marxism, Mao Zedong Thought and Deng Xiaoping Theory, establish a dialectical materialist and historical materialist worldview; support the leadership of the CPC and the socialist system, have a strong ability to analyze and judge the situation; have a good moral cultivation and sense of social responsibility, positive ideals in life, values that meet the requirements of social progress and patriotism The students should have a good sense of morality and social responsibility, positive ideals in life, values that meet the requirements of social progress and noble feelings of patriotism.

(2) Professional qualities: international vision, systematic mastery of professional basic knowledge, acumen and judgment in identifying organizational management problems, mastering innovative entrepreneurial skills, and being able to apply management theories and methods to systematically analyze and solve organizational management problems.

(3) Cultural quality: high aesthetic interest, cultural taste and humanistic qualities; contemporary spirit and strong interpersonal skills; positive and optimistic life and work with a sense of responsibility.

(4) Physical and mental qualities: have a healthy physical and mental qualities, with stable, upward, strong, constant emotional strength, willpower and charisma.

III. Curriculum

This includes theoretical and practical teaching.

Theoretical teaching Curriculum includes ideological and political theory courses, public foundation courses, discipline foundation courses, professional compulsory courses, professional elective courses and general elective courses; practical teaching Curriculum includes practical training courses, internship, social practice and graduation thesis (design).

The total number of credits for professional training should be controlled at 140~160 credits. Among them, the proportion of theoretical teaching credits should not be higher than 85%.

Professional core courses: including management, strategic management, accounting, financial management, organizational behavior, human resource management, marketing, entrepreneurship, corporate governance, operations management and other courses.

IV. Employment prospects

(1) Direction of graduate study

Strategic marketing examinations are mainly in management and economics. The management category includes business management, administration, and financial management.

(2) Employment direction

After graduation, strategic marketing students can work in marketing and management as well as teaching and scientific research in enterprises, institutions and government departments, and can engage in marketing management work such as market research, marketing planning, advertising planning, marketing promotion and sales management in profit-making and non-profit organizations or start their own business.